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The Luxury Academy magazine · edited by Matteo RivoltaOctober 2026 · 118 articles
Fascia Alta
Section

Lessons

The lessons from the videos, to read.

15 articles · 15 with video

Lessons
The 7 commandments of luxury brands: how to sell at high prices
Lead story · 5 October 2021

The 7 commandments of luxury brands: how to sell at high prices

The rules of traditional marketing don't work at the high end. In this one-hour lesson I explain who high-spending customers are, why an Italian SME should position itself at the top of the market, and the seven non-negotiable rules I follow to build a brand that sells at above-average prices.

Matteo Rivolta · 14 min read →
Latest articles
The 7 mistakes that keep your company in the mid-market8 August 2026The 7 mistakes that keep your company in the mid-marketTwo entrepreneurs, the same brass, the same foundry: one sells at twice the price of the other. The 7 mistakes that keep an SME in the mid-market and what to do, from pricing to brand.10 min readBello ben fatto: the key to exporting Made in Italy4 June 2021Bello ben fatto: the key to exporting Made in ItalyWhat a “bello ben fatto” (beautiful and well made) product is, the 4 characteristics it must have, the figures for Italy's high-end exports and the markets to start from: nearby countries first, the United States later.9 min readLuxury brands and SMEs: how to turn clients into ambassadors for your brand9 March 2023Luxury brands and SMEs: how to turn clients into ambassadors for your brandLuxury brands use famous testimonials; SMEs can turn their clients into ambassadors at zero cost. The six profiles from consumer to brand ambassador, and what to do at each step.11 min readThe basics of exporting Made in Italy: why to do it and the 7-step path29 June 2021The basics of exporting Made in Italy: why to do it and the 7-step pathSMEs that export grow 17% more and get paid before they ship. The why and the how: brand, product, customer service, market analysis, market entry, inbound enquiries, payments and Incoterms.11 min readHow distribution affects your margin: direct e-commerce or a network of shops?18 February 2021How distribution affects your margin: direct e-commerce or a network of shops?How distribution affects a company's margin: same product at a €600 list price, direct e-commerce leaves an 83% margin, a network of shops far less. The numbers and the choice.7 min readLe basi del business: brand, product, marketing, sales and delivery on one sheet of paper9 May 2020Le basi del business: brand, product, marketing, sales and delivery on one sheet of paperThe five things you need to know to run a company, drawn on a sheet of paper: a premium or luxury brand, products in collections, a marketing machine, a sales team with a script and a CRM, a delivery team and after-delivery.4 min read
Section archive
  1. 085 tips for an SME facing an emergency: what I did in March 20209 March 2020 · 7 min
  2. 09Why sell at the high end: margin, distribution and company value8 November 2023 · 16 min
  3. 10Your reputation precedes you: your personal pantheon and the image the market perceives12 November 2023 · 9 min
  4. 11Plan everything: the flowchart for deciding whether to act or not24 November 2023 · 8 min
  5. 12Mental isolation: how to get 6 clean hours a day to grow your company1 December 2023 · 6 min
  6. 13Self-discipline: sacrifice, focus and determination matter more than motivation7 December 2023 · 4 min
  7. 14The leadership code: empathy, humility, ambition, perseverance and hard work14 December 2023 · 9 min
  8. 15The art of negotiation: 3 rules for never letting them see you bleed21 December 2023 · 5 min