Matteo Rivolta and the Luxury Academy team.
Luxury Academy grew out of a real company, taken from Brianza to more than 40 countries. It teaches the method applied in the factory and in the showrooms.
An entrepreneur who first picked up the briefcase and went out to sell.
Matteo Rivolta was born into a family of small business owners: his father and brothers had always run a furniture manufacturing company in Brianza. As a child he wandered around the factory. After a degree in Political Science at the Università Cattolica, with a specialisation and a master's in marketing, he joined the company: a year in the technical office, then export manager, with an overseas sales network to build and 183 nights away from home in a single year.
In 2009, in the middle of the crisis, he and a partner bought out the family company. These were the years when traditional distribution collapsed and the internet exploded: many of the competitors of that time no longer exist. The company grew instead, moved into the high end, opened single-brand showrooms in Milan and Rome and reached more than 40 countries on four continents. That work produced the method for creating and selling a brand in the premium and luxury segment.
In 2018 he put it in writing in Direct from Milano, updated in 2021. In 2019 he founded Luxury Academy to teach it to business owners. He has appeared on Rai, La7, Fortune Italia and Il Giornale; spoken at the Cattolica, Bicocca and Polimi Graduate School of Management; and consulted for GLG in New York.
I can't teach something easy or quick. I can teach a logical working method, which I applied before I wrote it down.
Matteo Rivolta, Direct from Milano
Matteo Rivolta · FounderThe story.
From 1930 to today.
His grandfather starts working wood
In Brianza, where furniture was a family trade before it was an industry.
The family company is founded
Furniture manufacturing, sold through distribution: catalogue, agents, shops. The model that would hit crisis twenty years later.
The handover
Matteo and a partner buy out the shares in the middle of the crisis. It is the only year that closes at a loss. The repositioning towards the high end starts here.
The collection and the showrooms
Kitchens join the catalogue, presented in Paris and Milan. The single-brand showrooms in Milan and Rome follow, along with the first homes abroad, from New York to Singapore.
Direct from Milano
The method becomes a book. A second, updated edition follows in 2021.
Luxury Academy is founded
The first edition of Margini di Lusso, in Milan. The method moves from the company to the classroom.
Today
Eight editions of Margini di Lusso, the Master Altagamma, the Percorsi 1·1 and the Agency. More than 500 entrepreneurs trained, 83 public video testimonials, 66 Google reviews with an average of 5.0.
An academy born in Italy for companies that want the high end.
Courses, programmes and services for companies, with the same method. A dedicated in-house team, based in Lesmo, in Brianza. Since 2019 it has trained more than 500 entrepreneurs.
Matteo Rivolta
Founder · in the classroom and on the programmesTeaches the courses, the Master and the Percorso 1·1 sessions in person. Writes the blog articles and the channel's videos.
Laura Spinelli
Tutor · the first point of contactLooks after entrepreneurs before, during and after the classroom. She is the one who runs the 30-minute call to work out whether a programme is the right one.
The in-house team
Lesmo, BrianzaContent, video production, campaigns, organising the editions and the Agency. The people who apply the method to clients' companies are the same people who apply it to Luxury Academy.
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