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Your company's marketing, done by our team.
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Agency · Marketing for the high end

Your company's marketing, done by our team.

We take your company into the high end of the market and increase its margins, with a one-year programme: it always starts with consulting with Matteo, then our team carries out brand, content, website and advertising.

Apply with your company →by application · a few companies a year
1 yearThe programme
4 hoursIn-person consulting
Every 2 weeksVideo calls with the team
Margini di LussoPrerequisite for Italian companies
Agency: we work and have worked with
  • RiFRA
  • Arredo Luxury Outlet
  • BertO
  • Elena Maggi
  • ELKA
  • Ettal
  • Fontealta
  • JF Capital
  • LabitA
  • Motta Serramenti
  • Teuco
  • Ungur Lab
  • Vella Tax Advisory
  • Winecave
What you get

Higher prices, better clients, wider margins.

1

Higher margins

A position at the high end of the market lets you raise prices without chasing the competition. It is the goal of the whole programme.

2

Clients who recognise the value

Brand, content and campaigns built to attract high-spending clients, who choose the brand rather than the discount.

3

A team working for you

You make the decisions with Matteo, our team carries them out: brand, photos and video, website, campaigns. Without you running the project.

The method

It always starts with consulting.

A one-year programme in six phases. For Italian companies, attending Margini di Lusso comes first (the course is in Italian); international companies apply directly.

1

Introductory call and materials

You send us what we need to understand the company: existing content, your current business plan, the profit and loss account and anything else we ask for.

2

Matteo's analysis

Matteo studies the materials and prepares the meeting around your company's case.

3

In-person consulting, at least 4 hours

Together you set the repositioning strategy: positioning, brand, prices, markets.

4

Brand and marketing development

Our team develops the brand and the marketing from what came out of the consulting, with one goal: taking your company into the high end of the market and increasing its margins.

5

Video calls every two weeks

With the Luxury Academy team you check progress and the strategy agreed at the in-person consulting.

6

A one-year programme

The work runs for a year: the time it takes for the repositioning to show in prices, clients and margins.

What the team does

The work, area by area.

The areas of our courses, applied to your company by our team.

1

Positioning and brand

The roots and trunk of the brand: why it exists, what it is a master of, what it is called, its logo and its tagline. With the art direction that keeps everything that comes after consistent.

2

Content: photos, videos, testimonials

Photos are the soul of the brand. Real shoots and video, in the company's own places and with its own people, combined with artificial intelligence to multiply settings and formats: the mix that wins. Then client interviews and talks, produced once and distributed for years.

3

Website, blog and email

A homepage built on the rules of the high end, a first-person blog that does the SEO, content in exchange for an email address, automations that run for months and years. They remain yours.

4

Company magazine and catalogue

From online to print: the company magazine, the catalogue and the sales tools, in the format your business model needs and that came out of the consulting.

5

Pyramid advertising

Brand awareness, engagement, soft contact, appointment: on social media and in remarketing, never on explicit search. For every language you sell in.

6

Sales with the RESBOT method

Relationship, Need, Solution, Budget, Offer, Timing: our school's own sales method, explained to your team. Marketing brings qualified people; your team meets them and sells.

7

Bespoke software

CRM, price configurator, business plan simulation: software built around the needs the owner raised in the consulting.

Access

Entry is by application.

The investment is set out in the proposal, tailored, with the budgets kept separate.

1

Application

Tell us about your company: sector, numbers, what you sell and to whom. Five minutes.

Form
2

Assessment call

Together we work out where your company's positioning stands.

30 minutes
3

Proposal

What we do, in what order, with which separate budgets and over what timeframe. Tailored.

In writing

Apply with your company.

Applying commits you to nothing.

Apply with your company →5-minute form · 30-minute call · written proposal