The Luxury Academy magazine · edited by Matteo RivoltaOctober 2026 · 118 articles
Fascia Alta
Contents
- 01Why sell at the high end: margin, distribution and company valueLessons · 16 min
- 02Tavares, the cost cutter: how Europe's best-paid manager sank Stellantis in 24 monthsStories that teach · 13 min
- 03Totem Automobili: the young man building €700,000 cars in Italy, and 5 lessons for business ownersStories that teach · 12 min
- 04The 7 mistakes that keep your company in the mid-marketLessons · 10 min
- 05Sergio Marchionne: the genius who saved Fiat, conquered Chrysler and lost himself in successStories that teach · 12 min
- 06Who killed the Italian car? From 2 million cars in 1989 to 238,000 in 2025Stories that teach · 14 min
- 07Vittorio Ghidella: the product man who made Fiat number 1 in Europe and was firedStories that teach · 12 min
- 08Parmalat, the perfect illusion: the €14 billion crash and 4 lessons for business ownersStories that teach · 10 min
“Nobody buys from strangers.”
Matteo Rivolta, in the classroom at Margini di Lusso

Section
Interviews
Entrepreneurs who took their company to the high end.
- Luca Colombo - Meta Italia, the new challenges for Facebook and Instagram12 min
- Giovanni Costantino - Italian luxury travels by sea6 min
- Sonia Peronaci - Giallo Zafferano was just the beginning6 min

Section
Stories that teach
The decisions that made industrial history.
- Totem Automobili: the young man building €700,000 cars in Italy, and 5 lessons for business owners12 min
- Parmalat, the perfect illusion: the €14 billion crash and 4 lessons for business owners10 min
- Tavares, the cost cutter: how Europe's best-paid manager sank Stellantis in 24 months13 min
The sections
Lessons 15 articles- The 7 commandments of luxury brands: how to sell at high prices
- The 7 mistakes that keep your company in the mid-market
- Bello ben fatto: the key to exporting Made in Italy
Interviews 24 articles- Luca Colombo - Meta Italia, the new challenges for Facebook and Instagram
- Giovanni Costantino - Italian luxury travels by sea
- Sonia Peronaci - Giallo Zafferano was just the beginning
Stories that teach 13 articles- Totem Automobili: the young man building €700,000 cars in Italy, and 5 lessons for business owners
- Parmalat, the perfect illusion: the €14 billion crash and 4 lessons for business owners
- Tavares, the cost cutter: how Europe's best-paid manager sank Stellantis in 24 months
Matteo's shorts 6 articles- Inflation: the mid-market customer has less and less money in their pocket
- Draghi asks for 100 billion for artificial intelligence. But who is defending our factories?
- Oil at 100 dollars and the ECB raises rates: the only defence is your price list





