
We turn companies into premium brands.
A method and hands-on support to get out of the price war, sell at higher prices and win high-spending clients.
Position your brand at the high end of the market.
Every month you work more and earn less. Competitors squeeze your prices and margins get thinner until they almost disappear.
That's the price war: you sell, but the margin isn't enough to grow.
If you don't build a strong brand, clients will see you as one of many.
And when you're seen as just anyone, price is the only thing left to choose on.
Without a high-end brand, even an excellent product is treated as a commodity, and a commodity only sells by cutting the price.
What the business owners who chose us say.
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▶Matteo explained the topics of the course simply and in detail, and I thank him for two special days.
A top-level training experience. Every lesson is full of practical ideas. Matteo is an extraordinary professional.
A course taught by someone who did it first and teaches it after. Interesting strategies and a capable speaker.
Over the two days he shared a huge number of marketing tools, strategies and resources you can use straight away, and they can really make the difference.
This isn't the first time I've trained with Matteo Rivolta. I've always learnt concrete skills for my company.
Content built by Matteo himself in the field, while he was taking the family company up a level until it became a reference for the luxury sector worldwide.
Margini di Lusso: two days in the classroom, in Milan.
Two days in Milan to reposition your company at the high end of the market. Since 2019 the course has trained more than 500 business owners. Taught in Italian.
- 01Real cases of Italian companies
- 02Tools to use in your company the following Monday
- 03Classroom exercises on your own company
- 04Maximum 50 participants · Satisfaction or your money back

Thirty minutes on your company.
A free call with one of our experts, in English or Italian: you tell us where you are, we tell you what keeps you in the mid-market and where to start.
Free videos for business owners.
▶The seven rules of luxury brands, explained through real cases.
▶How satisfied clients become your brand's word of mouth.
▶How to use Italian craftsmanship to sell higher up the market.
▶How your choice of distribution decides your margin.
▶Brand, product, marketing, sales and delivery on one sheet.
▶The seven steps to take your Italian brand to the world.
Matteo Rivolta's book.
Matteo Rivolta and the Luxury Academy team.
Entrepreneur, trainer and author of Direct from Milano. He took over and ran a luxury furniture manufacturer, taking it to more than 40 countries on four continents. After 15 years selling high-end products around the world, he founded Luxury Academy to teach this method to business owners.
Guest on Rai, La7, Fortune Italia and Il Giornale; speaker at Università Cattolica, Bicocca and Polimi Graduate School of Management; consultant for GLG, New York.
Luxury Academy is an academy born in Italy for companies that want to position themselves at the high end: consulting, agency services and courses, all with the same method. Matteo and the team work in English and in Italian, from Lesmo, in Brianza. Since 2019 it has trained more than 500 business owners.
Matteo Rivolta · Founder




