Three ways to reach the high end.
A two-day course, a programme in a small group, a partnership with us at your side. Before you choose, let's talk: thirty minutes on your company's case.
How to choose your programme.
Choose according to how much you want to do on your own, in a group or with us at your side.
Margini di Lusso
Two intensive days in Milan to turn your SME into a brand that justifies high prices. 8th edition, 20–21 November 2026, Novotel Milano Linate.
- Luxury Brand · Content by AI · Marketing · ADS and Copywriting
- Workshop format, with classroom exercises
- 50 entrepreneurs maximum, live, money-back guarantee
Master Altagamma
The advanced programme for those who have already attended Margini di Lusso: five courses, eight days in the classroom, from AI to sales.
- AI Strategic Workshop · Digital Luxury · Social Media Mastery · Vendita Prestigiosa · Strategia e Potere
- Q&A webinars after the courses
- Prerequisite: Margini di Lusso
Percorso 1·1
Strategic consulting with Matteo: the method applied to your company, with us at your side. Very few companies a year, by application.
- Regular sessions with Matteo
- A tailored repositioning plan, with milestones
- Direct access between sessions
Six steps, in order. From the why to the sale.
A six-step working system that starts from the reason a company has to sell at high prices, builds the brand, the marketing and the content that communicate it, goes through advertising and ends with the sale. Applied in a company before it was taught.
Why. Why sell at high prices.
Italy has some of the highest business costs in the world, online advertising costs more every year and a company's value depends on the positioning of its brand. Offering the best value for money doesn't hold up: selling at high prices builds a wall of cash around the company. The work starts from the inside: fixed costs, suppliers, people.
Brand. The brand as a tree.
The roots are the brand's uniqueness: why it exists, where it comes from, what it is a master of. The trunk is the code: name, logo, tagline, web presence, store design. The branches are the products and their price. A high-end brand comes from the answers to these questions and from consistent art direction.
Marketing. Stimulating latent demand.
In luxury you don't solve an explicit problem: you build the brand in the client's mind, speaking even to those who will never be able to buy. Owned content, photos, videos, copy, blog, email, instead of rented space. Marketing serves the brand and its positioning.
Content creation. Photos are the soul of the brand.
Photos are the first thing a client sees and the last thing they forget: they tell the brand's story before words do. That is why we work with real shoots and video, in the company's own places and with its own people, and with artificial intelligence, which multiplies settings, formats and versions. The mix of the two is what wins.
Advertising. With its own budget.
It is bought space, with a budget separate from marketing. No ads on explicit search, where whoever discounts most wins. A pyramid: brand awareness, engagement, contact, appointment. In every language the company sells in.
Sales. The RESBOT method.
You sell only at the end, when the client has already entered the brand's world, with RESBOT, our school's own sales method: Relationship, Need (Esigenza), Solution, Budget, Offer, Timing. Six steps, in this order, from the first meeting to the signature.
The three programmes compared.
| Margini di Lusso | Master Altagamma | Percorso 1·1 | |
|---|---|---|---|
| Format | 2 days in the classroom, live in Milan | 5 courses: 8 days in the classroom, webinars and online courses | Strategic consulting, regular sessions with Matteo |
| Duration | 2 full days | 8 days in the classroom | Set out in the proposal |
| Group | 50 maximum | Those who have already attended Margini di Lusso | Your company |
| Access | Enrolment, limited places | Application and admission interview | Application, call, proposal |
| It's for you if | you are tired of competing on price and want a practical method for the high end | you have attended Margini di Lusso and want to move on to advanced execution | you want to apply the method to your company with Matteo at your side |
The Agency: marketing for the high end, carried out by our team.
For companies that want the result without running the building site: positioning, brand, content and campaigns. The page is being prepared.
Before you choose, let's talk.
Thirty minutes with one of our experts, on your company's case. We will tell you which programme makes sense for you.
Book a call →30 minutes · free · no obligation