The advanced programme for selling at the high end.

Five courses to put into practice what you set up at Margini di Lusso: artificial intelligence, website and funnel, social media and campaigns, sales, running the company. The courses are taught in Italian, in Milan.

Apply now →admission interview

5Courses

8Days in the classroom

Q&AWebinars after the courses

Margini di LussoPrerequisite

Who it's for

For those who have already attended Margini di Lusso.

It's for you if

You own an SME, have already attended Margini di Lusso and want to move on to advanced execution.
You are a professional or a practice in a competitive market and need a step change in positioning.

Prerequisite

Having attended Margini di Lusso. Haven't attended it yet? Start there.

The courses

The Master's courses.

Eight days in the classroom. Each course is followed by a Q&A webinar; Social Media Mastery continues with two online courses.

2 days in the classroom + 1 Q&A webinar

Intelligenza Artificiale Strategic Workshop

Producing the company's content with artificial intelligence, with time and costs up to 90% lower, and reinvesting what you save.
Photos and videos with lighting, composition and finish worthy of a luxury brand.
Copy for the website and for search engines, written for high-end clients.
Bespoke voices, music and soundscapes, for online and for your spaces.
Messages and content built on your clients' data and preferences.
Agents and automations that handle customer service, market analysis and content in parallel.
The models that work together across text, images, audio and video.
Automated marketing and sales flows, from first contact to closing.

2 days in the classroom + 1 Q&A webinar

Digital Luxury

The website: blog, e-commerce and search engine optimisation, looked after as carefully as your product.
The sales funnel, from the first visit to closing, without lowering your positioning.
Email and WhatsApp to stay in touch with clients over time.
How to prepare and run a webinar that brings in qualified leads.
The CRM for following high-end clients one by one.
Website, funnel, email and CRM connected to each other through automations.
Photos, videos, articles and presentations in your brand's tone of voice.
Website navigation, copy and images refined down to the details.

1 day in the classroom + 2 online courses

Social Media Mastery

Facebook, Instagram and YouTube, fully managed.
How to grow organic engagement and a community that follows you.
How to turn followers into clients.
Facebook Ads: audience, budget and conversions.
Google Ads: keywords, campaigns and YouTube Ads for the premium market.

1 day in the classroom + 1 Q&A webinar

Vendita Prestigiosa

Sales techniques for high-end clients, adapted to your model: B2C, B2B or B2B2C.
How to build a lasting relationship with the client.
What the luxury client expects and how to respond.
How to close the sale and bring the client back.

2 days in the classroom + 1 Q&A webinar

Strategia e Potere

Leadership: leading the company and the team, in difficult times too.
Strategic planning, from the 12-month business plan to the long-term vision.
How to manage financial, human and relational resources, and your weight in decisions inside and outside the company.
Deciding quickly and well under pressure, weighing up alternatives and risks.

Apply for the Master Altagamma 360°.

We will get back to you for the admission interview and the next dates. Haven't attended Margini di Lusso yet? Start with the course.

Apply now →admission interview